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  1. March 8, 2011

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    Launched in 2007, Fourth Wall has created so-called “alternate reality games” that cross from the Web to the outside world as part of the marketing campaign for films such as the 2008 thriller “Eagle Eye” and the 2009 comic book adapataion ”Watchmen.” Founders Elan Lee, Sean Stewart and Jim Stewartson previously helped start 42 Entertainment, one of the first firms to create such games.

    The trio have been wanting to focus exclusively on original productions instead of marketing campaigns and said the new funds from Soon-Shiong will enable them to do so.

    — Fourth Wall Studios raises $15 million for cross-media productions | Company Town | Los Angeles Times

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