1. ANDREA PHILLIPS
    Freelance Transmedia Writer and Strategist, CEO at Deus Ex Machinatio
    @andrhia

    Transmedia cred:

    Author of A Creator’s Guide to Transmedia Storytelling
    Writer and/or game designer for such projects as Perplex City, America 2049, Floating City, The 2012 Experience, Routes Game and The Maester’s Path for HBO’s “Game of Thrones”
    Awards include BIMAs, the Origins Vanguard Innovation Award and The Prix Jeunesse Innovation Prize
    Frequent speaker at events including SXSW, Nordic Games Conference, Storyworld and Future of Storytelling
    Transmedia philosophy:

    There is no objective right and wrong in transmedia storytelling; only what’s right for your structure, for your audience and for your story.

    Building out a work of transmedia storytelling requires a lot of decisions. How many platforms do you need, and how do you pick them? Do you need an app? How should you use social media, or should you at all? Everything always depends on what you’re trying to accomplish. Designing the architecture of a transmedia story should occupy just as much a part of the creative process as making up the characters and plot.

    Advice for transmedia newbies:

    Think about your story in terms of the experience you’re providing. Think about it relentlessly. What is your story going to feel like and look like for someone who isn’t in on your plan and doesn’t know what’s coming?

    A lot of transmedia projects fail to adequately signal their entire footprint to the audience, so the audience may miss pieces of the story. You want to put as few barriers to entry between your audience and the experience you’re trying to provide as possible. If your #1 priority is protecting the integrity and value of your audience experience, the whole project will be the better for it.

    Current favorite transmedia projects:

    The Lizzie Bennet Diaries: This modern adaption of Pride and Prejudice is a web series, but calling it that does it a disservice, because the one series develops over many platforms including YouTube, Tumblr, Twitter and the main website.

    PBS.org: Women of Transmedia

    Andrea is a dear friend of mine, and a co-conspirator from back in the day. I take her approval of LBD as a mark of success.

    This post features some other fantastic transmedia creators. Check out the work Caitlin, Aina, Maya and the rest of these awesome woman are doing.

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